According to a recent article in USA Today, experts are concerned that the number of products being recalled is resulting in "fatigue" which could increase the chance people do not pay attention to them. In 2011, recalls rose 14% from the 2010. Recall include consumer productions, automobiles, drugs, food, and medical devices. In 2012 alone, hundreds of recalls have already been announced. Some of the companies already issuing recalls include Pfizer, Toyota, Lexus, and IKEA.