Since 2008, Texas experienced an oil and gas boom with an increase in highway deaths related to drilling activities.
Since the first well was drilled in 2008, the oil business has been booming in the Eagle Ford Shale, making it one of the fastest-growing regions in the country. The oil rush has also brought unprecedented levels of truck traffic to the rural South Texas region and, with it, skyrocketing traffic accident and fatality rates. The number of crashes has now prompted the Texas Department of Transportation to launch an education campaign in the area, urging drivers to "Be Safe. Drive Smart."